Our Vision

At Jericho Alternatives, we recognized a significant gap in the Indian investment landscape: the underrepresentation of alternative assets. Globally, alternative assets are a staple in diversified portfolios, known for enhancing risk-adjusted returns and reducing volatility. In India, however, investors have been predominantly equity-focused, often missing out on the benefits these assets offer. Our mission is to bridge this gap, bringing a comprehensive understanding and accessible investment opportunities in alternative assets to the Indian market.

Our Solution

We are proud to be India's first secondary marketplace for alternative assets. Understanding the hesitation of investors towards the lock-in nature of these assets, we offer a unique solution: a platform for the sale and purchase of illiquid investments. This mitigates the concern of long-term commitments and provides a safety net for unforeseen liquidity needs.

Addressing Key Challenges

Our platform is designed to tackle three primary challenges in the alternative assets market:

  • Enhancing Investor Knowledge: We offer extensive research and resources to educate investors about the potential of alternative assets, aiding in informed decision-making.
  • Centralizing Asset Information: We eliminate the need for investors to navigate multiple platforms for different assets, offering a single, unified source for diverse investment opportunities.
  • Resolving Illiquidity Concerns: Our secondary marketplace provides a much-needed solution for the liquidity issues traditionally associated with alternative assets.

Strategic Marketplace for Asset Managers

In addition to serving individual (HNI & Ultra HNI) and institutional investors, we offer a strategic avenue for asset managers to trade holdings in investee companies. This dual approach positions us as a comprehensive marketplace catering to both individual investors and institutional asset managers.

Jericho Alternatives at the Forefront of AI

  • Investor Matching with Assets: AI algorithms can match investors with suitable alternative assets based on their investment profiles, preferences, and risk tolerance.
  • Liquidity Analysis: AI can assess and predict the liquidity of alternative assets, providing valuable insights for both buyers and sellers in secondary markets.
  • Efficient Settlement Processes: AI can streamline settlement processes for both primary and secondary transactions, reducing the time and complexity involved.