2023 has brought some drastic changes when it comes to mobile apps, primarily with artificial intelligence (AI). Superapps are a close second when it comes to rise in popularity and potential for success in future. Just like name suggests, super apps are a beefed up version of mobile apps, containing multiple features and functionalities in one. This is a huge opportunity for startups.
How superapps can benefit startups?
That is what we are going to answer in this blog, so hang in tight.
Superapps And Their Impact On Businesses
A superapp is a combination of multiple mini apps. It includes multiple functionalities such as messaging, food delivery, shopping, cab booking, etc. For businesses, this means having a single unified app instead of multiple, giving their audience a single platform to interact with them.
According to research, average users have 80+ apps on their device but only use 9 apps in a day and 30 apps in a month. This means most of the apps are simply unused. A superapp eliminates the need of having multiple apps, making it more convenient for users. Compared to a regular app, a super app has way higher usability. That is how superapps can benefit startups.
According to a report by PYMNTS, there is a huge demand for super apps in the UK. You know what that means. A huge opportunity in the app market!
Improving Customer Engagement With Superapps
Compared to regular apps, superapps have way higher customer engagement and commitment. Regular apps are usually abandoned once their use is over. For example, a movie ticket booking app will only be used when the user develops an interest in a movie. In case the user is not a regular movie-goer, he will simply ignore the app, or even delete it for the time being.
Superapps do not have to deal with this to the same extent. As they provide multiple functionalities, it is very rare that the user will not need any of them. Most users will use them at least once a day if not more.
Startup Revenue Growth Through Superapps
There are multiple ways with which you can generate revenue through superapps. The potential is endless here with AI, NLP, and Metaverse integrations in future.
Business Listing
For a superapp that provides eCommerce, delivery, cab booking, etc. it needs other businesses and vendors to register on them. If your superapp deals with this, then you can collect a charge for premium business registration. You can create multiple tiers of business listings with higher benefits for more expensive listings. This means you can use superapps as a marketing tool for startups.
Advertising
The biggest requirement for successful advertising is data. With a superapp, you can get an abundance of data from your users. From the food they eat to the movies they watch, you can know everything about them. This data can be used to run personalised ad campaigns on the app.
You can charge other startups or service providers to promote themselves on your app. Instead of annoying popup ads, you can allow the already registered service providers to rank higher in searches with ads.
By 2027, more than 50% of the global population will be active on multiple superapps daily.
Boosting business growth with superapps
A superapp is a great tool for skyrocketing your business to success. You can build a dedicated base of loyal customers through it. Here are a few ways how superapps can take your business to the next level.
Reach Out To A Larger Audience
A superapp caters to a wide range of customers as it serves multiple purposes. From food delivery to ride-sharing it can do anything. Imagine getting the reach of all major app categories combined.
Increase Customer Loyalty
The biggest benefit to the customer is that they do not have to switch between multiple apps. This makes them more likely to use your app instead of downloading individual apps. As it becomes a one-stop destination for all customer needs, they are going to develop loyalty towards your brand.
Collect User Data
As mentioned earlier, from the food your users eat to the movies they watch, you can know everything about them. In the digital world, data is power. With that much power, there is nothing stopping you from becoming successful.
Cost Savings
This one is obvious. The cost of maintaining one app is a lot less than maintaining multiple apps.
How To Develop A SuperApp?
Now that you know the amazing benefits of a superapp, let us understand how you can go about developing one for your startup.
1: Create A Concept Document
Elaborate your app idea. Think about the different features and functionalities it will have. What purpose does it serve? What are you trying to accomplish with the app? Create a document based on the answers to these questions. This document will make it easier for you to present your idea to your mobile app developers and investors.
2: Decide The Type Of App
There are three types of apps available: Progressive Web App (PWA), Hybrid, and Native. All of these types come with their pros and cons. Here is a short overview of them.
PWA: These are lightweight and require an internet connection to work. They are just a website packaged in an app and can be accessed on all devices with an internet connection and a browser. But as they are quite lightweight, they cannot be loaded heavily with features.
Hybrid Apps: These are developed for both iOS and Android using a single source code. This means the development time is cut into half. Compared to PWAs, they can be more feature heavy and also run offline.
Native Apps: These apps are developed natively for the iOS or Android OS. They can use the smartphone’s native features such as camera, bluetooth, GPS, gyroscope, etc. They are the most feature-rich among the three and also the largest in file size.
3: Reach Out To A Superapp Development Company
Creating a superapp on your own can be an overwhelming task, especially when you do not have the necessary technical expertise. This is where reaching out to an expert in this field becomes the wiser choice. You can focus on your business while a development company is working on your superapp at the same time. You also do not have to hire developers, invest in the technology, or deal with employee incompetencies.
When you contract out your project to reputable mobile app developers like WDI, you are guaranteed a certain outcome.
Why WDI Should Be Your Superapp Development Partner!
A superapp can be extremely beneficial for your startup. It can help you reach a larger audience, build a loyal customer base, and generate revenue.
WDI can create a full-stacked superapp for your business needs. We use the latest technology and AI/ML algorithms to deliver a future proof superapp.
We have over two decades of experience and recognition from Clutch and Tech Behemoths. So you know you are getting the best of the best when it comes to superapp development.
Contact us now and let’s create something revolutionary together!
