The Importance of Mobile App Market Research

Mobile App Market Research allows you to get a crystal clear idea of how your app will fare in the highly competitive market and what steps you can take to ensure it is successful.Without it, you are entering the arena without any clue who your competitors are.

Here are some reasons why mobile app market research is unavoidable

1 . Cut Throat Competition

Do you know the number of apps available on the App Store ? Over 2 million as of 2022.

Now, the Google Play Store ? Over 3.5 million, according to Statistics.

Your app will be like a drop in an ocean. It is up to you to turn it into a pearl. If you do not make your app stand out, people will not bother to download it. Mobile app market research is essential for that.

2 . Multiple Clones

Just try this, open the App Store or Play Store and search for any functionality like a marketplace, finance app, editing app, etc.

You will find multiple apps providing the exact same thing. Apart from some minor theme differences, most of them feel like clones.

If your idea is not unique, the only one in the world, it is highly likely that it will end up in this barrage of clones. You do not have to discard your idea if it has been done before. Do not give up without even beginning.

Mobile app market research is the key here. It will tell you what you have to do to make your app better than your competitors. It will teach you how to market it the right way and zoom ahead of those clones.

3 . Marketing

You can develop the best app in the world, but without the right marketing, no one will download it.

With millions of apps out there and almost all of them spending on marketing strategies, you have to work on your marketing and ensure that it is better than theirs. At least it should be better than the apps in your niche.

Most mobile apps fail because they do not give marketing the respect it deserves.

4 . Engagement

If getting people to download your app is a challenge, keeping them engaged is another.

It is next to impossible for the user to have downloaded just your app on his smartphone. There are probably 40 other apps, waiting like wolves to grab his attention and bring him over.

It is no longer a download battle, it is a battle of attention. You must do everything possible to keep the user on your app. It is a battle fought by bombarding notifications, and the one that hits gets the bounty. This is where research can help you to know the best marketing techniques for snatching the user’s attention from other wolves.

If this sounds too stressful for you, maybe you never considered any of this could happen. Mobile app market research is what can alleviate that stress for you and make the path clear for you to step on.

How to Conduct Mobile App Market Research

At WDI, our team of mobile app developers has laid out the steps you need to take to conduct mobile app market research.

1 . Are People Asking for It?

This is the first question you need to answer whenever you come up with an app idea. You do not have to answer it at once. Take your time with it

Here are some ways to find out what people need and whether your app idea has the potential to fulfill those needs

1.1 Social Media

There is nothing simpler than scrolling through social media.

Social media is the voice of the normal population. This is where they express their views, grievances, and most importantly, needs.

You will come across many people expressing the problems they face or desires they have on a daily basis by just scrolling through social media apps.

Is your app idea solving any of these needs?

If not, be more specific in your search and follow the forums, accounts, and groups related to your niche. You will find exactly what your ideal customer base is asking for and what you can provide.

1.2 Forms

Creating online or offline forms is the best way to get answers to the exact questions related to your app.

Here, you can ask any question you want. Ask multiple questions related to the need you are trying to fulfill.

Circulate these forms through social media, maybe run an ad campaign, and try to get as many answers as possible. See if people are actually craving to get that particular need fulfilled. If they are willing to download an app for it

1.3 Offline Research

This is very old-school but still an effective method of research. You can directly talk to people one-on-one and get the exact answer you desire.

Although you are limited to the number of people you can talk to, do not let this slide.

At the very least, talk to your family members and friends. Ask them how they feel about your app idea and whether it will help them in some way.